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Stylistic Analysis of Selected Interviews of Miloš Zeman Given to the Media
Hanušová, Ivona ; Holanová, Radka (advisor) ; Hájková, Eva (referee)
This thesis introduces an analysis of the selected interviews with the former president of the Czech Republic Miloš Zeman. Primarily it examines the stylistic devices and the use of persuasive techniques and stylistic elements within these interviews. The theoretical part introduces concepts such as journalistic style, dialogue, media dialogue, media image, persuasion, argumentation, and media discourse. The empirical section comprises a stylistic analysis of specific interviews. The objective of this thesis is to examine the persuasion within the analyzed texts. KEYWORDS dialogue, stylistic analysis, argumentation, Miloš Zeman, media dialogue, persuasio
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Typology of spam email written in Czech language
Vejda, Prokop ; Mňuková, Dominika (advisor) ; Podzimek, Jan (referee)
The presented thesis proposes a new typology system for Czech-language email spam. Its categorization is based primarily on the persuasive method used. Particular factors relevant for the classification are derived from subsurface observations via the method of semiotic analysis. The multi-layered typology differentiates between spam sales and imitation spam, between identity-imitating and situation-imitating spam. Another layer of categorization identifies the area of incentive for the desired action. The areas are finance, health, sexuality, and consumption. Ideological spam is recognized as a separate category. The typology derives validity from its application to a sample of Czech spam emails originating between January and April 2023. The method used is quantitative content analysis, which allowed the observed characteristics to be presented in a statistical context. Furthermore, it made it possible to elementarily map the nature of spam appearing in the email inboxes of Czech-speaking recipients at the beginning of 2023. The research is based upon a survey of existing typological systems and cases of the application of semiotic analysis to email spam. Theoretical research pillars are the concepts of the social role, speech acts, mythology, and uncertainty of meanings in communication. The...
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Comparative analysis of persuasive means used in the Czech and French news texts informing about Covid-19.
DLUHOŠOVÁ, Petra
This diploma thesis deals with the persuasive devices used in journalistic articles, French and Czech, and their comparison within these two languages. The thesis is divided into two parts. In the first part, the theoretical one, the thesis focuses mainly on the definition of the concept of persuasion and how it manifests itself within journalism. Then, it deals with the description of the journalistic style and journalism in general in the Czech and French settings and traces any differences between the two countries and cultures. In the second part, analytical one, it works with a specific sample of selected journalistic texts, demonstrating and observing these persuasive devices and assessing their relevance and frequency of their usage, again with the intention of documenting possible differences in the Czech and French settings, as well as differences in terms of different genres of journalism. However, the majority of the texts are news texts. This sample of texts focuses on a single theme concerning news and other journalistic articles reporting on the covid-2019 epidemic. The aim of the thesis is to compare the approach of the two concepts of persuasive means and to identify possible differences in their use. This comparison can be made at the level of differences between the two countries, as well as between different journalistic genres. The thesis also includes a set of selected journalistic articles that served as a basis for the analytical part of the thesis.
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Evident and Hidden Manipulation in Political Speeches of Socialistic Era
Švejda, Zdeněk ; Janovec, Ladislav (advisor) ; Schneiderová, Soňa (referee)
This thesis is concerned with identifying and describing the linguistic elements of manipulative strategies of selected political speeches from 1948 till 1957. In the first part the work is focused on the principles of political communication, further persuasion and manipulation with respect to the relationship of these terms. In the next sections we find formal and functional description language means with regard to their pragmatic semantic components, mechanisms of propaganda and political line of reasoning. Knowledge of various aspects of language allows description of specific manipulative tendencies in political speeches and their burden in terms of evident and hidden action to the addressee.
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Linguistic formulation of propaganda in the press in the time of former Czechoslovakia
Pilík, Pavel ; Janovec, Ladislav (advisor) ; Holanová, Radka (referee)
The goal of this thesis is to identify specific language elements in selected opinion pieces that appeared in Rudé právo newspaper over the course of 1975. The first part of the thesis examines terms such as persuasion, propagandism and manipulation, and considers the interrelations between these terms. Following sections of the paper are devoted to the characterization of distinct elements of persuasion as traced in diverse articles of Rudé právo. In a pragmatic perspective, the thesis describes such linguistic attempts at manipulating the reader as means to praise the communist regime or to defame its adversaries. KEYWORDS Propagandsim, persuasion, manipulation, Rudé právo, text, communism, capitalism, follower, adversary, author, reader.
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Preaching Style of Jaroslav Pleva
Kucová, Hana ; Janovec, Ladislav (advisor) ; Holanová, Radka (referee)
This diploma thesis deals with distinctiveness in the style of preaching of Jaroslav Pleva, a Baptist preacher, on the basis of analysis of his preaching. This distinctiveness is realized through his use of language and style devices, and text structure. The final form of the discourse is influenced by its function and objective style factors. What mainly determines the structure of Pleva's texts to a considerable extent is a spoken form of the discourse. His code choice switching between standard and non-standard code, the official character of the discourse and its place and time given by the tradition are all very important; moreover, it is the addressee who represents the crucial factor of the preaching. The analysis of subjective style factors is also included. Intertextuality is typical for the genre of preaching, primarily following the biblical texts of the Old and New Testament. According to the variety of texts the motifs are diverse. Figurative speech, mostly originated in biblical texts, is used plentifully. Pleva uses these intentionally chosen devices to present his thoughts to his listeners and fulfil a persuasive function of a genre of preaching.
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Challenges in Promotional Texts
Wolfová, Michaela ; Janovec, Ladislav (advisor) ; Holanová, Radka (referee)
Challenges in PromotionalTexts The goal of this thesis is to provide a comprehensive analysis of challenges in commercial advertisements. It will analyze texts of printed, television, internet advertisements The thesis will examine what approaches are used in marketing campaigns to challenge to the recipient's emotions as well as what social values are used for the challenges to be effective. There search will be based especially on stylistic and content analysis
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Persuation of commercial articles in lifestyle magazines ELLE and Instyle
Spilková, Tereza ; Šoltys, Otakar (advisor) ; Osvaldová, Barbora (referee)
This bachelor thesis is focused on language of persuasive elements in advertising texts In two Czech lifestyle magazines - Elle and InStyle. The thesis focuses on the psychology of advertising, the media and the language that advertisement uses to address and persuade readers. Lifestyle magazines have a specific way and language of communication. Subject will be texts labeled as "promotion". The range of sample will be 6 issues of the Elle magazine and 2 issues of the Instyle magazine. The first chapter is dedicated to the theory of media, mass media and their influence on society. The second chapter is dedicated to lifestyle magazines and their history. In the third chapter the author deals with the theory of persuasion and language. And the fourth will focus on advertising and its ability to influence opinions and attitudes. The second part of the bachelor thesis describes the method of content analysis and description of the monitored data set. The thesis analysis individual advertising messages and examines the linguistic persuasive elements contained in them. At the end, the author will try to show what elements of persuasion appear most frequently in the advertising texts, what products they focus on and whether the texts and their language corresponds to the specialized literature about the...
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